PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA HOLLAND BAKERY CABANG PONDOK KELAPA JAKARTA TIMUR

This study aims to determine the Impact of Marketing Mix and Services Quality towards the Buying Decision in Holland Bakery Branch of Pondok Kelapa East Jakarta. The used Research Methodology is quantitative descriptive method. The technique used in data collection is in the form of questionnaires and literature. The population that will be used in this study are all customers from Holland Bakery in Pondok Kelapa East Jakarta. The sampling technique used in this research is nonprobability sampling with incidental technique, namely anyone who coincidentally meets the researcher and has purchase... Mehr ...