Les discours de François Hollande (2009-2012): la force axiologico-affective du changement

Abstract – Within the field of argumentative analysis, our purpose is to underline the function and the effectiveness of the axiological-emotional content of the change proposed by François Hollande in his speeches (2009-2012). On the basis of the emotional orientation, given in a dysphoric register towards the previous government and in a euphoric one towards the auspicious future, the argumentation of the change claimed by the “normal” president is based on values. To not change would mean to accept the current situation and therefore all its negative values. Putting the reader in a conditio... Mehr ...