Barriers and Enablers for the Implementation of Design for Sustainability in Flemish Design Agencies

To address today’s sustainability challenges a shift is needed in the way products are designed. The behavior of design practitioners plays an important role in this as 80% of a product’s environmental impact is determined during the design phase. The Fogg Behavior Model (FBM) shows that three elements (Motivation, Ability and Trigger) are needed for behavioral change. When applying this to Design for Sustainability (D4S), the consideration and harmonization of ecological, economic and social aspects in the design process, which includes Product Lifetime Extension, multiple barriers and enable... Mehr ...