Flemish adolescents' perceptions of cigarette plain packaging : a qualitative study with focus group discussions

Abstract: Objectives: To find out whether there is a potential impact of the appearance of a plain cigarette package on the smoking perceptions and behavioural intentions of Flemish adolescents. Design: We performed a cross-sectional study using the qualitative method of focus group discussions. Setting: Flemish adolescents. Participants: We performed eight focus group discussions, in which 55 adolescents took part, 32 female and 23 male. Inclusion criteria were: Flemish male and female 15-year-olds to 16-year-olds and 17-year-olds to 18-year-olds attending regular high-school education or voc... Mehr ...