Sustainability and a less resource intense way of living is increasingly becoming a necessity in the wake of increased environmental degradation and global warming. In this context, the concept of circular economy becomes relevant. The study presents how an eco-fiction can help garner more support for circular economy among citizens by making the abstract idea of circular economy more relatable and accessible. The paper is an auto-ethnographic report on the process of writing an eco-fiction. It is a novel study that presents insights into the writing process and the relationship between own lived experiences of circularity (including disappointments and realisations) on the story choices. The study additionally situates itself in published works on the circular economy and literary theory. ; publishedVersion