Chapter 6. Public service media caught between public and market objectives: The case of the “Flemish Netflix”

Public service media (PSM) have been increasingly propagating their market importance in policy and public rhetoric to legitimate their relevance in times of cutbacks and increasing pressure. This chapter presents an in-depth case study of the policy and strategic process leading up to Streamz, a joint subscription video-on-demand service put forward as a strategy to economically sustain local content in an increasingly platform-dominated media environment in Flanders. The chapter follows a policy-analysis approach. I provide a chronological account based on an analysis of public documents, wr... Mehr ...