Attitudes on TV Advertising for Children: a Survey among Flemish Parents of Children Aged 6 - 12 years.

The issue of 1V advertising and children has always been quite controversial. From I the early 1970s until now, hundreds of studies have been conducted on this topic. Some of these studies are based on the observation of children in experimental situations. By their use of a non-verbal research method, these studies have the advantage of avoiding misrepresentation caused by some children's verbal skills when responding to verbal tests.2 The disadvantage of this type of experimental research, however, is that the real-life validity of the results is sometimes quite low: the skillfully construct... Mehr ...