Interaction, Co-creation and Participation in PSM Literature, Policy and Strategy: A Comparative Case Study Analysis of Flanders, the Netherlands, France and the UK

The article critically evaluates whether there is a (mis)match between ideas on audience involvement in public service media (PSM) theory and the translation thereof in public broadcasters’ policy and strategy documents. The literature section theoretically frames this discussion, first, discussing five objectives of PSM and audience involvement. Subsequently, it studies how the BBC (UK), France Télévisions (France), VRT (Flanders), and NPO (the Netherlands) have to (policy) and intend to (strategy) involve their audiences. These cases have been selected with an eye on including both better-fu... Mehr ...