The mental map of Dutch entrepreneurs. Changes in the subjective rating of locations in the Netherlands, 1983-1993-2003

Empirical studies on firm location and migration show that actual location decisions are often based on incomplete and inaccurate information about potential locations. Decision makers seem to be guided by their subjective interpretation of reality, not so much by reality itself. Twenty years ago this fundamental idea was the starting point for a research program of the Faculty of Spatial Sciences of the University of Groningen that focussed on the subjective rating of locations by Dutch entrepreneurs. The first picture of this subjective valuation, based on an extensive postal enquiry, was ta... Mehr ...