Innovation is a taken-for-granted buzzword of modern society that is generally viewed as positive. The concept and its use in organisations have received limited scrutiny in the innovation literatures. This thesis therefore examines the propriety of innovation for the coordination of novelty and change. Using different theories premised on post-structuralist thought, it attempts to open up the concept of innovation. To this end, it examines an industry that has always been particularly prone to innovation and change: the Dutch travel industry. Drawing from three interrelated case studies conducted in this setting from 2016 to 2019, it examines the concept of innovation and its uses from up close. The first case study (The Machine) traces the development of a carbon management calculator for tour operators. This technology failed. Or did it not? The second case study (The Expert) examines how a PhD thesis on aviation-induced climate change impacted the Dutch aviation policy process and contributed to a new narrative on sustainable aviation in which technological innovation plays a prominent role. The third case study (The Firm) investigates the development of an innovation unit in a large, corporate tourism organisation (TUI) and illustrates how this unit ended up strengthening the organisational practices it set out to transform. The case studies present innovation as a collection of emergent, conflicting practices and communications that generate their own support and resistance. The thesis shows that innovation is highly political and sheds light on the paradox of innovation: attempts to create novelty can end up reinforcing the status quo. Promises of novel technologies can play a prominent role in this process. The thesis draws attention to chameleons: actors that – like their reptilian equivalent – wittingly or unwittingly change colour to suit new dawns but remain their former shape. It concludes with directions that can help researchers and practitioners in better understanding and addressing these tricky ...