Dutch Focus Groups results. TR 3.54 Interactions with citizens and consumers at local scale

As part of the Endure project, funded by the EU Sixth Framework Programme, two focus group sessions were carried out in January 2010 in the Netherlands. Aim of these focus group sessions was to understand the believes, associations and attitudes people have concerning the use of pesticides and integrated pest management (IPM) in regard to apples and pears. In total 15 people participated in the focus group session and participants were heterogeneous in gender, age and background. They all bought apples and most of them visited farms are farmers markets.