Motivations of Users Participating in MNES’ User Communities - A Comparison between the Indian and Dutch Users in the Application Software Industry

The markets have become more demanding for companies, when they have to bring new products/services to the markets faster. Also, the needs of customers are dispersed and change rapidly. Many companies cannot face these challenges all by themselves, which is why an increase can be seen in open innovation. Open innovation means a company which uses external resources for its innovation. There are many options, one of which is the user communities. These are mediated by the Internet, where users of a company’s products/services come to communicate with each other. This knowledge flow that the dis... Mehr ...