Patterns of place promotion, place marketing and/or place branding in Dutch municipalities

This paper analyses the different degrees to which place promotion, marketing and branding policies are institutionalised, based on a relatively straightforward and generally applicable methodology in order to stimulate international comparative research in the field. A consensus has emerged over the last decades among scholars and practitioners on the growing importance of place promotion, place marketing and place branding for local authorities. However, few comparative studies have paid specific attention to the extent to which local authorities have applied these instruments. In addition,... Mehr ...