An analysis of health promotion materials for Dutch truck drivers: Off target and too complex?

BACKGROUND: Despite various health promotion initiatives, unfavorable figures regarding Dutch truck drivers’ eating behaviors, exercise behaviors, and absenteeism have not improved. OBJECTIVE: The aim was to obtain a better understanding of the low level of effectiveness of current health interventions for Dutch truck drivers by examining to what extent these are tailored to the target group’s particular mindset (focus of content) and health literacy skills (presentation of content). METHODS: The article analyzes 21 health promotion materials for Dutch truck drivers using a two-step approach:... Mehr ...