Trajectories of internationalization: knowledge and national business styles in the making of two Dutch publishing multinationals, 1950-1990

The internationalization of business is the subject of an extensive theoretical literature as well as a growing number of historical studies. Historians have paid relatively little attention to the development of multinationals in the service sector, and studies about international publishing are especially scarce. This article discusses the early internationalization of two Dutch publishing firms, Kluwer (nowWolters Kluwer) and Elsevier (now Reed Elsevier) and confronts these case histories with the evolutionary theory of internationalization. The Dutch cases underline the important role of e... Mehr ...