The future of travel service intermediaries : a qualitative research into Dutch millennials’ attitudes

Travel intermediaries like (online) travel agents and tour operators are facing an uncertain, but exciting future with technological innovations and changing customer needs. Millennials are the new generation of travellers that travel intermediaries will be faced with and are already dealing with. Travellers born between 1986 and 2000 are said to have different needs, motivations, attitudes and behaviours towards travelling than previous generations. Despite the popularity of millennials as a discussion topic, millennial travellers and their future use of travel intermediaries have been left r... Mehr ...