Orange as a perceptual representation of the Dutch nation : effects on perceived national identification and color evaluation

Although it is generally accepted that colors carry meaning, experimental research about individual, situational, and cultural differences in the meaning of colors is scarce. The current research examines whether the Dutch national color functions as a perceptual representation of The Netherlands. A person dressed in orange clothing was judged to identify more with his nation compared with the same person dressed in blue (Study 1). When national identification was salient, such as during (versus before/after) the European soccer championship, or when participants recalled an experience in whic... Mehr ...