The impact of national, corporate and professional cultures on innovation : German and Dutch firms compared

Innovation literature advocates the transition from a technological orientation to market orientation on the part of innovator and entrepreneur. However, the transition requires a change in mindset on the part of these innovation agents, who may be affected by their national contexts. This paper reports a study is to example factors that account for a different transition from a Technological Orientation (TO) towards a Market Orientation (MO) and the impact of national cultures. To analyse possible intercultural differences, the study involved two independent samples from Germany and the Nethe... Mehr ...