Clamel : en búsqueda de nuevos horizontes comerciales (Holanda) a partir del reconocimiento cultural

The present research text was proposed as a first strategy to approach the country in question to recognize in it relevant idiosyncratic aspects that may represent barriers or, on the contrary, favorable conditions for the commercialization of CLAMEL products there; for this, it is of great importance to characterize the brand (way of working), to characterize the destination country (Holland) from demographic, economic and cultural variables, based on the concept of cultural dimensions of G. Hofstede and applying it to the Dutch market. Knowledge of culture for international business should n... Mehr ...