In news broadcasts, there is a growing tendency to rely on the voices of ordinary people in comparison with official voices, such as media professionals and experts. In our study, which is based on a quantitative and qualitative content analysis and interviews with journalists, we look at the vox pops on the Dutch public service newscast, NOS News. This article addresses questions of how ordinary people take part in public discussion - what kind of views and emotions they express - and how journalists assess the quality of the vox pops and the emotional expression they include. Our study is discussed in the context of citizen participation in public life through the mass media, the emotionalising of news journalism and the crisis of public service broadcasting. We suggest that the emotional dimension of news, exemplified in the vox pops interviews, should be examined in terms of its potential to foster passions and identities that connect people with public life and with each other. ; V televizijskih novicah se kaže naraščajoča tendenca zaupanja glasu navadnih ljudi v primerjavi z uradnimi glasovi medijskih delavcev in strokovnjakov. Raziskava, ki temelji na kvantitativni in kvalitativni analizi vsebin in intervjujev z novinarji, proučuje "glas ljudstva" v novicah nizozemske javne televizije NOS. Članek obravnava vprašanja o vključevanju običajnih ljudi v javne razprave - o tem, kakšne poglede in čustva izražajo - ter kako novinarji ocenjujejo kakovost "glasu javnosti" in emocionalno izražanje, ki ga izjave vključujejo. Raziskava sodi v tematski okvir participacije državljanov v javnem življenju skozi medije, emocionalizacije novičarstva in krize javne radiodifuzije.