The Future of Blockbuster Exhibitions After the Covid-19 Crisis:The Case of the Dutch Museum Sector

This article deals with the long-known vulnerability of the blockbuster exhibition business model, which is defined as an exhibition that receives major loans, aims to attract a large body of visitors and uses marketing methods to achieve this. In light of the current Covid-19 crisis, which resulted in the closure of museums, blockbusters have become especially problematic. This article addresses to what extent – and for which types of museums – it will continue to be feasible to organise blockbusters in a post-Covid era. In research conducted on behalf of the Dutch Museum Association in 2020–... Mehr ...