Explaining vegetarian and vegan dietary behavior among U.S. and Dutch samples applying a reasoned action approach

The present research applied the framework of the Reasoned Action Approach (RAA) to investigate intention formation of adopting vegetarian and vegan diets among U.S. and Dutch samples. First, a belief elicitation study was carried out to determine salient beliefs regarding both dietary behaviors. The U.S. sample (N = 59) together provided a total of 551 beliefs (298 vegetarian, 253 vegan) and the Dutch sample (N = 30) 294 beliefs (171 vegetarian, 123 vegan). Second, a regression study determined which reasoned action variables—Attitude, Perceived Norm and Perceived Control—explained Intention... Mehr ...