The long shadow of attitudes:differential campaign effects and issue voting in EU referendums

Can voters be persuaded by referendum campaigns? This article develops a theoretical model that synthesises the existing literature on campaign effects and issue-voting by arguing that the strength of pre-existing attitudes conditions voter receptivity to campaign arguments, thereby also determining their eventual vote choice. Using original panel data for the 2015 Danish opt-out referendum, there is evidence that attitude strength matters for whether voters are responsive to persuasion during campaigns. The article finds that voters with the most strongly-held attitudes felt well informed and... Mehr ...