Doing masculinity, not doing health? a qualitative study among dutch male employees about health beliefs and workplace physical activity

Background: Being female is a strong predictor of health promoting behaviours. Workplaces show great potential for lifestyle interventions, but such interventions do not necessarily take the gendered background of lifestyle behaviours into account. A perspective analyzing how masculine gender norms affect health promoting behaviours is important. This study aims to explore men's health beliefs and attitudes towards health promotion; in particular, it explores workplace physical activity in relation to masculine ideals among male employees. Methods: In the Fall of 2008, we interviewed 13 white... Mehr ...