The Paradox of E-Numbers: Ethical, Aesthetic, and Cultural Concerns in the Dutch Discourse on Food Additives

Persistent public distrust of food additives is often explained in terms of safety and health issues. The broad variety of ethical, aesthetic, and cultural concerns tends to be structurally ignored by food engineers and occasionally even by consumers themselves. The public controversy of food additives-commonly known as "E-numbers"aEuro"in the Netherlands is a case in point. Two discursive mechanisms prevent these concerns from becoming legitimate public issues: irrationalization and privatization. But these consumer concerns may not be as unreasonable as they seem, and they may even turn out... Mehr ...