Identifying and Tackling Entry Barriers in Canada : A study for the Dutch shipbuilding and marine equipment industry
This study aimed to retain Dutch prominence in the global maritime cluster by enabling the Dutch shipbuilding and marine equipment industry to respond to Canada’s National Shipbuilding Procurement Strategy opportunities through identifying and proposing solutions to the market entry barriers existing in the Canadian shipbuilding industry. The reviewed literature focuses on internationalizing theories, market entry barriers and various tools to assess the attractiveness of international markets and industries. Michael Porter’s Five Forces Model was applied to acquire a preliminary understanding... Mehr ...
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Dokumenttyp: | fi=AMK-opinnäytetyö|sv=YH-examensarbete|en=Bachelor's thesis| |
Erscheinungsdatum: | 2015 |
Verlag/Hrsg.: |
Jyväskylän ammattikorkeakoulu
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Schlagwörter: | internationalization / market entry barrier / Dutch Shipbuilding and Marine Equipment Industry / Canada / Canadian National Shipbuilding Procurement Strategy / fi=Liiketalous / hallinto ja markkinointi|sv=Företagsekonomi / förvaltning och marknadsföring|en=Business Management / Administration and Marketing| / Degree Programme in International Business |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-26663310 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | http://www.theseus.fi/handle/10024/96750 |