Digital Marketing Strategies in the Energy Sector. Case companies: Royal Dutch Shell Plc and Neste Oyj

The purpose of the thesis was to examine whether energy companies are shifting from traditional marketing and start investing their resources into digital marketing as well as to identify the common patterns in digital marketing strategies of businesses operating in the energy sector. The focus was made on the two case companies selected for this research: Royal Dutch Shell Plc and Neste Oyj. The key objective of the thesis was to analyze the case companies in terms of their digital marketing presence and strategies. The final goal of the thesis was to formulate the main trends in energy compa... Mehr ...