Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers
The purpose of this paper is to profile three grocery retail formats (non-discounter, soft discounter, and hard discounter) in the Netherlands using Holbrook’s value types. These value types are linked to three consumer behavior outcomes, i.e., Satisfaction, Repurchase intention, and Word-of-Mouth. The impact of the retail formats is evaluated on the importance and performance of the value types, using a questionnaire for each of the retail formats. The relationship between the value types and outcomes is tested with partial least squares structural equation modeling (PLS-SEM). Aesthetics, Alt... Mehr ...
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Dokumenttyp: | Text |
Erscheinungsdatum: | 2020 |
Verlag/Hrsg.: |
Multidisciplinary Digital Publishing Institute
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Schlagwörter: | consumer behavior / customer value / grocery retail formats / satisfaction / repurchase intention / Word-of-Mouth |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-26636479 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://doi.org/10.3390/bs10080127 |