Do I Care Enough To Engage? : An Investigation on Contributor Engagement Towards the Dutch Cancer Society

Abstract Background: The environment of the charity sector is changing. The overall sector of licensed charities in the Netherlands grew over the past couple of years, but this trend is not caused by a growth in contributors, as the numbers show a downwards slope. Besides that, research shows that the individual’s willingness to contribute to charity declines. Next to that, it is visible that the needs and wishes of contributors to charity change. This could possibly imply that individuals are willing to engage with charity, but in a different manner. Purpose: The way contributors contribute t... Mehr ...