Health Communication| Risk Versus Planning Health Narratives Targeting Dutch Truck Drivers: Obtaining Impact Via Different Routes?

To understand when and how narrative health interventions can be effective, insights are needed into the processes that are responsible for this impact. In this study, narrative content (risk perception–focused vs. planning strategies–focused) as well as narrative medium (written vs. auditory) were manipulated to examine whether these factors influence intentions to exercise and, if so, whether this effect is obtained via different routes. The intervention’s target group consisted of 120 Dutch truck drivers who were randomly assigned to one of four experimental conditions. Whereas narrative me... Mehr ...