Chilling Effects as a Result of Corporate Surveillance in Digital Communication: A Comparison Between American and Dutch Media Users

Individual data used by companies contribute to perceptions of corporate surveillance among media users, who may respond to them by inhibition of legitimate behaviors, the so-called chilling effects. We investigated how media users respond to corporate surveillance by studying chilling effects, focusing on TV consumption and related media multitasking behaviors. A survey in the United States (N = 148) and the Netherlands (N = 156) showed two types of chilling effects, namely media use increase and decrease, and four different behavioral changes in media use, namely change in type of media acti... Mehr ...