Support for local wines in The Netherlands: opportunities for the hospitality industry

This article reports on a research project to measure the current intrinsic competitive value of Dutch wine in comparison to wines from renowned wine countries based on a taste and olfactory evaluation, and to explore the sustainable benefits that local Dutch wine can offer and wines made from fungus-resistant grape varieties (FRG). Both factors aim to measure the unique selling point of Dutch wine and explore if adoption in The Netherlands can be strengthened in the future. A blind tasting experiment with four different tasting groups (n = 54) was conducted. Participants evaluated (blind) two... Mehr ...