Competition, Choice and Diversity in the Newspaper Trade of the Dutch Golden Age

This article expands on the themes of choice and diversity within a national, competitive news market in the seventeenth-century Dutch Republic. It is often suggested that early newspapers largely copied one another. But that did not mean that these newspaper publishers all made the same choices, or that they adopted the same tone. Rather, they embraced and copied what they liked, and ignored what they did not. The newspaper trade in the Dutch Republic was driven by competition, innovation and diversity. The standards of what made a “good” newspaper were constantly refined during the seventeen... Mehr ...