Co-constructed health narratives during a ‘media event’: The case of the first Dutch Twitter heart operation

Objective This article examines the relationship between microblogging and the development of health narrative through the lens of an institution-initiated media event, the first live-tweeted heart operation in the Netherlands. It specifically addresses the question, how does health narrative take shape on a microblog and other (social) media, through the combination of self-initiated status updates, reactions to questions and short conversations with followers? Methods A combination of qualitative and quantitative data analysis was used to identify prominent themes in the tweets and trace the... Mehr ...