Crisis management: The response of a small Dutch hospitality company during the COVID-19 pandemic

The purpose of this study was to explore how a small Dutch hospitality company responded to the COVID-19 pandemic and hence create an understanding of how hospitality businesses can potentially use this knowledge when facing similar crises in the future. This study is based on exploratory research and used interviews to collect primary data. Five themes were found: initial crisis response, operational expenses, health scare, marketing, and crisis impact. It is seen that crisis management was implemented during the COVID-19 pandemic, where reactive strategies were key for survival. Immediate ac... Mehr ...