Demand for a Polish Health Tourism Product : an Analysis of Tour Operator Offers and the Interest in Polish Health Tourism Based on Tourists from Belgium, the Netherlands, Italy, Spain, and Hungary

In Europe, Poland is regarded as a country where health services are cheap and highly professional. Further development of this sector, however, requires building cooperation and networking among institutions interested in sending and hosting tourists. The main objective of this study is to analyze the activities of tour operators regarding the organization of health tourism in Poland, with particular emphasis on the interest in this type of opportunity among customers from selected European countries and on the possibilities of its wider promotion. The analysis of secondary sources points to... Mehr ...