Evaluation of the Isolated Effects of a Seat-Belt Campaign in Belgium

Campaigns and Awareness-raising Strategies in Traffic Safety (CAST) is a targeted research project supported by the European Commission. It was set up to meet the Commission’s need to enhance traffic safety by means of effective road safety campaigns. The CAST project covered the period from 2006 to 2009, and was geared to fulfil the need for tools among campaign practitioners. CAST has developed two such tools to help practitioners design and evaluate road safety campaigns. The design tool contains detailed guidelines for designing and implementing a campaign, based on both existing research... Mehr ...