The financial viability of the fitness industry in Belgium

Purpose – The purpose of this paper is to analyze whether the fitness industry in Belgium is financially viable in its position as a growing commercial player within the framework of the European sport model where non-profit and public sport providers still have a strong impact. Design/methodology/approach – The authors evaluate the financial performance of the Belgian fitness industry using a time-trend analysis applying a cross-sectional research design for the years 2002 through 2007. Findings – The analysis shows that the Belgian fitness industry is not able to generate positive income fig... Mehr ...