‘How dare you!’: a conceptualization of the eco-shaming discourse in Belgium

The rise of Greta Thunberg, the Swedish ‘flygskam’ (flight shame) movement, and school strikes for climate: the context for apprehending environmental affairs changed significantly in 2018, enabling the construction of a new environmental discourse of which practices of eco-shaming and emotions of eco-shame are visible expressions. This paper conceptualizes this ‘eco-shaming’ discourse by exposing the complex set of constituents underpinning it. It demonstrates how the eco-shaming discourse embodies a conception of the environment as public good and how it relies on the idea of shared but diff... Mehr ...