How sexual objectification generates dehumanization in Western and Eastern Cultures: a comparison between Belgium and Thailand

Ever since Fredrickson and Roberts (1997) proposed objectification theory, research on self-objectification and – by extension –other-objectification has experienced a considerable expansion. However, most of the studies on sexual objectification have been conductedsolely in Western populations. This study investigates whether the effect of target sexualization on social perception differs as a function ofculture (Western vs. Eastern). Specifically, we asked a Western sample (Belgian, N = 62) and a Southeast Asian sample (Thai, N = 98) to ratesexualized versus nonsexualized targets.Wefound tha... Mehr ...