Metaphors, political knowledge and the basic income debate in Belgium : An experimental study of the framing impact of metaphors on political representations

The framing impact of political discourses has long been attested for. Metaphors in particular are known to ease the understanding of complex concepts and processes. Yet, the question remains to what extent metaphors do work the same on different recipients? Based on an experimental design, we test a potentially key moderating variable in the study of political metaphors: political knowledge. Our experiment aims at determining the extent to which the confrontation of individuals to arguments and metaphors impacts their preferences regarding the implementation of a basic income in Belgium. In p... Mehr ...