Recruiting candidates for local elections is a complex task. Even though some parties find difficult to attract candidates (mainly due to the decreased party membership and the lack of interest for local politics), one of the most important concerns is related to the subtle balance between different types of candidates on the list. Local parties need candidates who embody two main functions: (1) to attract votes (in open list systems) and (2) to serve the interests of the party once elected. As a result, party leaders place on their electoral list candidates who belong to the party structure (incumbent councilors, party members, etc.) as well as candidates who would attract more votes (for example by including ‘external’ candidates on the list). Following a large data collection process, this paper relies on a quantitative analysis of the 986 lists that participated in the 2012 local elections in the 262 Walloon municipalities (Belgium). The presence of different types of candidates (incumbent mayor and alderman, incumbent councilor, party member, party activist, external candidate, etc.) will be measured for each individual list. In a second stage, the paper will identify the factors that explain variation of the presence of such candidates across lists and municipalities with the help of demographic factors (size of the municipality, rural vs. urban, etc.), political factors (ideology of the list, independence from the national party, etc.) and party competition factors (number of competing lists, electoral alliances, etc.). Overall, this research seeks to uncover the diversity of local electoral strategies guiding local recruitment and why it matters for the electoral results of the lists.