“Green Consumers” : How students as consumers take environmental issues into consideration as they buy and look for products? A comparison between Belgium and Sweden

Although green marketing and “green” consumption behaviour are topical issues in the field of marketing, these issues still need to be explored, analyzed and understood by marketers and researchers. This was the main motivation for writing the thesis. The purpose is to identify how students, in Belgium and in Sweden, respond to green marketing practices and “green” products. A further aim is to explore how they take environmental issues into consideration as they buy and look for products. Furthermore, the idea of a comparison of the two countries also comes to mind. The existing literature he... Mehr ...