Translating PSM Policy into Production Practices: Studying Newsroom Management Strategies towards Audience Engagement
PSM policy documents aim at interactive audience engagement, but production practices show many limitations to achieve this. This article studies how PSM policy is translated into practice, by analysing the newsroom management strategies about audience engagement. In-depth interviews were conducted with managers at different levels of the Flemish public service company VRT. Results show that managers primarily aim at immersive engagement through newsroom convergence and VRT brands. They value interactive engagement as well, but those experiments remain vulnerable. Newsroom management strategie... Mehr ...
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Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2019 |
Verlag/Hrsg.: |
Netherlands Institute for Sound and Vision
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Schlagwörter: | Fernsehen / Flanders / Europe / audience engagement / media studies / Belgium / media management / public service media / newsroom strategies / ddc:070 / ddc:791 |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-26583514 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://mediarep.org/handle/doc/15760 |