Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market
The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. The purpose of this thesis is to provide a new model in order to measure how deep a company is involved in the Green Marketing. In this thesis the authors have leaded a multiple-case study about the automotive industry in order to see how deep are the companies involved in the green marketing, and how the deal with this new kind o... Mehr ...
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Dokumenttyp: | Student thesis |
Erscheinungsdatum: | 2009 |
Verlag/Hrsg.: |
Högskolan i Halmstad
Sektionen för ekonomi och teknik (SET) |
Schlagwörter: | Ecology / Green Marketing / transportation / automotive industry / car / environment / 5Ps / pollution / recycle / reuse / long-term / CO2 / car manufacturers / Belgium |
Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-26583163 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2496 |