Modes de déploiement de réseaux de points de vente au sein d'un marché spécifique : l'exemple de la Belgique

peer reviewed ; This work attempts to analyze how firms specializing in retail clothing deployed spatially in order to conquer the Belgian market. Two types of outlet networks were constructed and compared to analyze the links between the current distribution of these networks and their deployment in space-time since their arrival on the market. The exercise was carried out on 53 networks in the clothing sector in the Belgian market, which represents 1667 stores found in a database for which the followin data is known: location, year of establishment, franchise management, brand name, group. T... Mehr ...