Rethinking audiences and interactivity in a digital age: Belgian university students and the consumption of TV series on the internet

Because of new possibilities of media consumption in a digital age there theorisation of onIine audiences is essential. However, research tocusing on the reception of cultural content on the lnternet has been mainly focused on "fans" (Costello & Moore,2007) with the risk of making these intensive users pass for the average consumer (Hermes. 1993; 2009). ln the case of the consumption of TV series online. selection processes.