Within the management science discipline, this article is a first exploratory study of a research about Islamic finance. This article aims to explore consumers’ needs in terms of credit solutions and if personal ethics impact the decision to engage in Islamic finance credit solutions. In order to build the problematic, a couple of concepts such as Islamic finance and ethics are introduced. Only short definitions will be presented here whereas deeper discussions will be addressed in ulterior articles. Furthermore, defining what a consumer is and how their satisfaction is obtained is key to determine his needs. These elements are discussed alongside the consumer decision-making rationale. Through a review of contemporary literature, we observe that Jones model gives a comprehensive vision and set ethics as an essential part of the consumer satisfaction objective. From there, the research question answers how Belgian retail consumers are considering Islamic finance as credit solutions and if their ethical profile impacts their interest in those solutions? To reach this objective, an online consumers-based survey is administered. Thanks to Forsyth ethics position questionnaire, the ethics type of consumers is defined. The article concludes with a discussion on the proposal that states that there is no need for Islamic finance solutions in Belgium and that the ethical type of consumer does not impact the interest in such solutions.