“Beer; from gold to green, and green to gold.Strategic approaches to overcome the barriers of Eco-innovation:Case studies in the Belgian and Swedish beer industry”

Purpose – Exploring how the barriers can be overcome due to different strategic choices, as well as providing guidance for managers to meet and avoid various barriers of eco-innovations. This thesis contributes to the field of eco-innovations by viewing the barriers faced by managers and how the strategy can be directed to overcome them. The contribution will summarize the field and provide a conceptual framework to explore the different strategic choices. Design/methodology/approach – Four case studies in the brewing sector in Sweden and Belgium. Face-to-face interviews and confirmation inter... Mehr ...