Is E-commerce A Disruptive Innovation? An Analysis of the Belgian Fashion Retail Industry

The purpose of this master dissertation is to examine whether or not E-commerce can be categorized as a disruptive innovation according to the theory popularized by Christensen (1997) within the Belgian fashion retail industry and what the impact has been of its incumbent firms. By conducting semi-structured interviews with seven Belgian fashion retail incumbents, insights were gathered, and it can be concluded that E-commerce is a disruptive innovation as it is characterized by the four critical elements of the disruptive innovation theory. Furthermore, established fashion retailers are losin... Mehr ...