Is E-commerce A Disruptive Innovation? An Analysis of the Belgian Fashion Retail Industry
The purpose of this master dissertation is to examine whether or not E-commerce can be categorized as a disruptive innovation according to the theory popularized by Christensen (1997) within the Belgian fashion retail industry and what the impact has been of its incumbent firms. By conducting semi-structured interviews with seven Belgian fashion retail incumbents, insights were gathered, and it can be concluded that E-commerce is a disruptive innovation as it is characterized by the four critical elements of the disruptive innovation theory. Furthermore, established fashion retailers are losin... Mehr ...
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Dokumenttyp: | masterThesis |
Erscheinungsdatum: | 2019 |
Verlag/Hrsg.: |
UHasselt
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Sprache: | Englisch |
Permalink: | https://search.fid-benelux.de/Record/base-26529403 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | http://hdl.handle.net/1942/29343 |